{"id":1428,"date":"2019-08-05T09:15:41","date_gmt":"2019-08-05T07:15:41","guid":{"rendered":"https:\/\/2019.zurich.wordcamp.org\/?post_type=wcb_session&#038;p=1428"},"modified":"2019-09-19T16:20:46","modified_gmt":"2019-09-19T14:20:46","slug":"schema-google-the-future-of-the-web","status":"publish","type":"wcb_session","link":"https:\/\/zurich.wordcamp.org\/2019\/session\/schema-google-the-future-of-the-web\/","title":{"rendered":"Schema, Google &amp; The Future of the Web (EN)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A world of structured data promises us an incredible future. But most websites struggle to even implement basic&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/schema.org\/\">schema.org<\/a>&nbsp;markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can\u2019t reach that incredible future without increasing and improving adoption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn\u2019t a pipe dream: at Yoast, we think we\u2019ve solved schema for everybody, everywhere. We\u2019d love to share our story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A world of structured data promises us an incredible future. But most websites struggle to even implement basic&nbsp;schema.org&nbsp;markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can\u2019t reach that incredible future without increasing and improving adoption. To move forward, we need to make constructing rich structured data as easy &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/zurich.wordcamp.org\/2019\/session\/schema-google-the-future-of-the-web\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Schema, Google &amp; The Future of the Web (EN)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16043598,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1568473200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1WHnLA78aWy87B4xaMDOQgCUq5Y3PaXe80KhqNWsX5T8\/edit#slide=id.p1","_wcpt_session_video":"","_wcpt_speaker_id":[2038],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-1428","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheGEq-n2","session_date_time":{"date":"14th September 2019","time":"17:00"},"session_speakers":[{"id":"2038","slug":"jono-alderson","name":"Jono Alderson","link":"https:\/\/zurich.wordcamp.org\/2019\/speaker\/jono-alderson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1428\/revisions"}],"predecessor-version":[{"id":2416,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1428\/revisions\/2416"}],"speakers":[{"embeddable":true,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/2038"}],"author":[{"embeddable":true,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/jonoaldersonwp"}],"wp:attachment":[{"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1428"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/zurich.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}